Professor Shadow: Horror with a Soul

Original horror stories, dark fiction, audio dramas, books, and philosophical storytelling for those who know the monster is never only outside the door.

Who Is Professor Shadow?

Professor Shadow is the storytelling brand of Steven Cowan, a former Brazilian Jiu-Jitsu pioneer and martial arts coach who has reinvented himself as an independent horror creator, author, narrator, and dark fiction storyteller. His work blends classic gothic horror, supernatural terror, philosophy, survival, pain, discipline, and transformation.

Brand Opportunity

Professor Shadow — Facebook Media Kit

Facebook Media Kit — Prepared July 2026

PROFESSOR SHADOW

Gothic horror storytelling across the Shadowverse — dark fiction, cinematic Reels, and a cult following built from zero.

Reporting window: Jul 10 2025 – Jul 10 2026 (page push began Sep 2025)

facebook.com/professorshadow

145,431

▲ 34,399.8% in 12 months

Total Followers

63.3M

92.1% from non-followers

Views, Past Year

1.12M

▲ 417,868% YoY

Total Interactions

340,474

▲ 31,136.1% YoY

Page Visits

✦

Twelve-Month Trajectory

Follower growth, Jul 2025 → Jul 2026 — built from a standing start once consistent posting began in September 2025

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Current Momentum — Last 28 Days

28-Day Snapshot (Jun 12 – Jul 9)

Views

14.4M

Interactions

103.7K

Net Follows

6,359

Page Visits

43.2K

Views +218%, interactions +30%, and visits +60.6% vs. the previous 28 days — growth is still accelerating, not plateauing.

Content Driving Growth

Reels → follows

98.6%

Reels → views

80.1%

Non-follower reach

92.1%

Reels are the clear engine of both discovery and follower growth — the format best suited to short branded or sponsored placements.

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Audience

Age & Gender

35–44

24.9%

25–34

22.6%

45–54

21.0%

55–64

15.5%

65+

9.8%

18–24

6.2%

Core audience sits in 25–54 (68.5% combined) — an adult genre-fiction demographic with real disposable income, not a teen Reels crowd.

Top Countries

United States

42.0%

India

12.7%

Mexico

11.0%

Brazil

7.9%

Pakistan

6.2%

The United States is the single largest market at 42% — city-level data shows a long tail of large international audiences beneath it, consistent with organic Reels distribution.

Professor Shadow — Brand Partnership Rates

Brand Partnership Rates — Founding Partner Pricing, July 2026

PARTNER WITH THE SHADOWVERSE

Feature your brand inside cinematic horror content with a proven distribution engine — early-partner pricing while we build our first case studies together.

63.3M

Views / Year

145K

Followers

92.1%

Non-Follower Reach

1.76%

Engagement Rate

✦

Placement Packages

Founding Partner Rate

Image Package

£650 / month

4 dedicated image posts across the month
Natural brand integration into Shadowverse visuals
Caption mention + tag on each post
Spaced through the month for sustained visibility

A steady presence without committing to video.

Founding Partner Rate

Video Package

£900 / month

2–3 dedicated Reels across the month
80.1% of all views and 98.6% of new follows come via Reels
Product or brand woven into a full Professor Shadow scene
Spaced through the month for sustained visibility

Highest reach and completion — the format the algorithm actually distributes.

Founding Partner Rate

Combined Package

£1,400 / month

2 Reels + 3 image posts across the month
Broadest coverage across both formats
Priority creative input on integration
One partnership performance summary at month end

Best value per placement for a full month's presence.

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Add-Ons

Category exclusivity

No competing brand featured for the duration of the deal

+30%

Usage rights

Brand may reuse the content in its own paid ads / channels

+50%

Extra placement

Additional Reel or image post beyond the package

£150–£300

Multi-month retainer

3-month minimum commitment

10% discount

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Why This Works For Brands

Discovery, not just reach

92.1% of yearly views came from non-followers — the content itself finds new audiences rather than recycling an existing base.

Adult, engaged audience

68.5% of followers are aged 25–54, a genre-fiction demographic with real purchasing power — not a teen Reels audience.

Key numbers

50 million views since October 2025

thousands of followers

140 k Facebook followers

14k YouTube subscribers

57 books published

12 audiobooks released

podcast/audio drama platforms

IMDb listing

live show

media appearances

Documented audience growth

Podcast Appearances

Interview topics

Building Professor Shadow from nothing
Why horror connects with people who have suffered
How martial arts discipline shaped my storytelling
Reinventing yourself later in life
Building a creator brand outside the traditional system
Why independent creators no longer need permission
Turning pain into stories
Horror with a Soul: why monsters are metaphors
Creating books, audiobooks, podcasts, and video stories from one universe
The future of independent horror media

Short founder story

After decades in martial arts, Steven Cowan began building Professor Shadow as a way to tell darker, deeper stories — stories about monsters, but also about the human condition. What began as a YouTube channel has grown into a wider horror storytelling brand with books, audiobooks, podcasts, video stories, a live show, and a rapidly growing audience across social media.